Benefit Your Business from Local Citations
The majority of small businesses, such as Business Set Up in UAE, and organization owners know well about local listing sites and online business directory, but many of them aren’t quite clear on how local business listing benefits to their business.
An online business directory and local business listings can create marvels for your small local business. This article will inform you about the advantages of an online business directory for small businesses and familiarize you with local listing sites and business directories.
What are Google Map Citations?
A Google Map citation is actually just a mention of your business name (and optionally it’s the address and phone number) on another website. For example, an example of a citation could be a business directory such as Yelp, Foursquare, or Yahoo Local where your company is mentioned by name. Local citations don’t need to include a link to your website.
What is a Local Citation?
Promoting your business is all about gaining trust.
Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business.
Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address, and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do.
Top Advantage of Google Maps Citations
- Local Listings can appear on the 1st page of Local Google search results.
- Targeted local consumers ready to buy a certain product or service.
- Organic traffic will be driven to your website.
- It will give you qualified leads since people from your geographical area will be directed to you.
- These listings help you to beat your competitor.
- Enhance your visibility on major local search results.
- Create 100% live links
- Create Permanent Backlinks
- Google Hummingbird Algorithm, Panda & Penguin Safe!
- Top Local Directories
- All country business details accepted
Advantages of Online Business Directory
There are many advantages of online business directories and local business listings sites for small businesses owners, such as:
- Business Directories are Cost-Effective
- Increase in Local Visibility
- Help to Get Found More
- Improve Your Business Repute
- Get discovered by potential Investors and Partners (B2B Marketing)
How Google Map Citations Improve Ranking…
Citations are used to help rank your Google My Business listing by supplying the search engine with reputable sources of information about your organization. Google is then able to validate that your business exists and what you have said about your business is accurate by corroborating information from multiple sources.
When Google crawls information about your company on websites and directories it can be more confident that the information is correct if all information it finds is the same. This, in turn, ensures Google are more likely to display your business listing when a user performs a search for the types of products or services you provide.
To appear above your competitors on local search, essentially you need a larger amount of quality citations.
What do they do?
Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate, and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address, and phone on various sites is therefore vital to providing trust signals to Google.
Here’s what a typical Google Local Pack looks like on the search results page:
How does it work?
When Google finds information about your company on other websites and directories it allows it to be more confident about the information that you have provided about your business, and this, in turn, ensures Google are more likely to display your business listing when a person performs a search for the types of products or services you provide.